Taking your breath away
It is usually said that giving up smoking is not that hard. After all, people have tried doing that a thousand times. But what if you see your lungs suffering because of it?
This is exactly what the new stop-motion campaign for Food & Drug Administration Centre for Tobacco Products wants you to feel (created by FCB New York as a part of the award-winning ‘The Real Cost’ campaign). Featuring a pair of shriveled lungs, the adverts are mostly aimed at teens who take up smoking under peer pressure or on their own volition.
The adverts called little lungs in a great big world shows a pair of huffing and puffing lungs who never grew up on account of the fact that they started smoking as a teenager. Hanging out with a bunch of properly grown up lungs, the tiny lungs realize their mistake every time they are in trouble; whether it is skiing on the ice or the gym class. In none of the adverts do the lungs survive; serving as a metaphor for an early death due to smoking.
For all the smokers out there, time to quit maybe for the sake of your lungs?