The brand brings the game to life quite literally in its campaign
Simple smartphones, exploding pigs and a lot of fun. Such was the live implementation of the cult game at Spain.
Aa smartphone kiosk with the game installed on a T-Mobile and a giant angry bird slingshot was set up that shot birdies. A player approaches the kiosk and plays the game on the smartphone. At the same time, the real-life setup recreates the action. This great experiential by T-Mobile took the internet by storm when it was launched. The campaign all in all was a great success and why not? It’s creative and has one of the most popular cult game in action.
The campaign definitely made me wanna play 😀
See the game go live here:
Source: T Mobile YouTube Channel