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The ultimate stress test campaign by Nivea


The brand introduces its new product using an airport stress test

Nivea launched its stress protect deodorant through a viral prank. It put some travellers under an ultimate stress test and captured their reactions. The campaign has been conceptualized by ad agency Felix & Lamberti.

The German brand put some air travellers in a stress situation. These travellers became “Germany’s most wanted” and were hitting the newspaper headlines, making it to breaking news and even being hunted by the airport staff. Naturally, the victims confusion and stress grows. The prank captured the reactions of the travellers which hit its highest note when the police arrived to apprehend them.

The campaign has received almost 7 million Youtube views. In the year 2013, it was the third most shared ad in Germany.

We feel that the concept was not only well prepared but executed excellently. It had good viral content as well. In fact the brand also had a background check done on the prank victims to ensure they were mentally ready. Kudos for that. But we feel the prank went a little too far and we wonder if the passengers needed a deo or therapy after the prank 😛
So, will you be able to handle the stress, check it here:

Source: Nivea Official
One comment
  1. Lang Faraco

    Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is fantastic blog. A great read. I’ll certainly be back.

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