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Nestle tries to woo girl students through music

Nestle tries to woo girl students through music

When going to school gets a musical makeover

Move over latest Bollywood numbers. There is a new song in town and it is way catchier. Shankar-Ehsan-Loy, the power trio of Indian musical scene, has recreated the iconic School Chale Hum song. This is in support of Nestle’s #EducateTheGirlChild.

A few years back, Bharatbala in support of Sarva Shiksha Abhiyan had come up with a musical rendition to encourage children to go to school. In India, despite a national policy for compulsory education, about 50% of children do not have access to education. Economic conditions combined with the lack of infrastructure means that 6.60 lakh children are out of school. The Sarva Shiksha Abhiyan planned to remove this disparity in education and thereby took on a musical approach. In fact, the GMR Report released by UNESCO stated that India has achieved the target of 70% pre-primary enrollment in 2015.

But even amidst such stories of success, there are gray areas. There is a glaring disparity level between the literacy of girls and boys. This gender disparity is not only in terms of the level of education but also in terms of being allowed access to education. A combination of societal prejudices and economic needs force parents to keep girl children out of school.

Attempting to remove this inequality is Nestle in partnership NanhiKali foundation. Nestle has pledged its support to the cause with its #EducateTheGirlChild.  Taking forward this campaign, Nestle has provided a makeover to the School Chale Hum song. While the execution of the video is similar, the difference is in terms of focus on the girl students. The song ends with a soul-stirring School Chali Main.

No reason is justified enough to be impeding a girl from being educated.Harnessing knowledge through education is one of the greatest resources that a country can provide its future citizens.

“Lock up your libraries if you like; but there is no gate, no lock, no bolt that you can set upon the freedom of my mind.”- Virginia Woolf

 

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