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For a fresh new you

For a fresh new you

Make every day; your day

March 8 is International Women’s Day. This is probably the one day when women are considered to be people and not in relation to others. But should the celebration of a woman as someone with her own life and desires be limited to only one day? This is exactly what the video from Reliance Fresh shows.

Throughout her life, a woman is supposed to live for others. To take care of others, fulfill the needs and desires of her family. In the midst of these socially required and imposed duties; more often than not a woman forgets herself. But this new video talks about how it is never too late to go after what you want. For once it is okay to think about yourself without riding into a guilt trip.

Renuka Shahane in the commercial plays a 50-year-old woman who is about to go on a Goa trip with her girl gang. But trying to make her feel guilty about the whole thing is her whiny husband.  The husband cannot seem to comprehend that she is actually doing something without him. He resorts to the age old guilt tripping-what/ how will he eat and even feigns an illness. But she takes everything in good stride and tells him to, well, get over it. Moreover the commercial ends with her wanting to end up in some sort of mischief.

The message from Reliance Fresh is quite clear; a woman has lived her entire life for someone else. This International Women’s Day and every day henceforth, make it about yourself.

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