Bricks and mortar stores can also be intelligent

Bricks and mortar stores can also be intelligent

Grab and go. Just remember to check your account

Going to a supermarket seems fun, especially when your kitchen is empty. With the huge assortment of items, apart from the grocery section, supermarkets have made life immensely easier.

While supermarkets are a treasure trove of necessities, everyone could do without the long lines at the checkout counter. We certainly tend to meet a mix of personality at this counter which makes us wistful about not standing behind a counter.

On Monday, Amazon revealed unveiled its plans regarding an intelligent supermarket. Customers do not have to wait at the check-out counter; they can simply take the stuff and walk out of the store. However, the catch is that all those who want to shop in this manner, need to have the Amazon Go app. The billing is charged to the customer’s Amazon account.

True that online grocery markets have taken over the shopping tendencies. But their placement order limit along with the lack of guarantee of freshness keeps certain people away from availing these services. Amazon, the e-commerce giant seems to have realized the push and pull between shopping desires and distaste of check-out counters.

The ‘just walk out shopping’ experience works through computer vision, sensor fusion , and deep learning. Sensors placed in the store work in tandem with artificial intelligence which keeps a track of the direction in which the customer is looking. The Amazon Go links products to the individuals. Given that the entire ecosystem of their supermarket is run by Amazon, keeping track of customer’s preferences along with the items actually bought should not prove to be too difficult.

With Amazon Go the future of retail seems to be here. Currently, the artificially intelligent supermarket is in its beta phase and available for Amazon employees in Seattle. Other customers need to wait till 2017 to have the counter-less experience.



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