Time to make your idle money active
With the demonetization move by the Government of India on 8th November 2016, money seems to be the talk of the town. People have been queuing up in front of banks trying to withdraw their own hard earned money. The more privileged of us have been chastising ourselves for not getting up on the digital bandwagon of cashless payments earlier.
Given that everyone is now moving towards the support for a more digitalized economy, Birla Sun Life has decided to take advantage of the digital mentality. It has a launched an app for users to make better use of their savings money. All you need to do is swipe as per your requirement.
To promote its new app, Birla Sun Life has rolled out an advertisement conceptualized by Taproot Dentsu. Since revolution is what gets to people in India, the app focuses on the idea of creating a revolution.
The advertisement starts off with a number of people in different parts of the country who believe that it is now time for a change. All the people in the advertisement who face the camera purposefully seem angry and ready to launch a revolution. One person says “enough is enough” while a lady says “its time for a revolution”. Building up the anticipation, the audience believes that there would certainly be a march for or against the demonetization move.
But the surprise comes when everything is calm and people are relaxing with their phone in hand. Tongue-in-cheek they say that protests have hardly ever made changes. It is now time to go digital and download the Active Account app from Birla Sun Life on your phones. The necessary revolution will be through a swipe which will not let your savings be idle, which is usually the Indian mentality. Instead, just like the Tinder app, the Active Account App lets you swipe right to put your money to use. You can swipe left to get the money back into your account.
The app is based on the idea that money in your accounts can be put to better use. So #PaisoKoJagaao and get back much more in return.