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A hypnotic ride

A hypnotic ride

As bizarre and psychedelic as it can be

The weekend is here and many of us are planning to visit high places till the beginning of the week bothers us again. But this time instead of getting, well, stuff, take a look at the new commercial from Fiat and get all the psychedelic kick you have been craving for.

Cyriak, the British animator has conceptualized this surrealist commercial. Premiering at the Geneva Motor Show, it celebrates the 60th anniversary of the Fiat 500. Moving through decades, it shows the evolution of the car through decades. The commercial mesmerizes the audience using psychedelic animation to showcase how the car evolved from 1957-2017.

As addictive as the commercial is, remember not to watch the video while driving.

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